A product is any item you sell on your website. A variable product is a product that you offer with multiple variations. With each variation price, description, and other information may change with it.
Whats the purpose?
To appeal to multiple channels. Not everyone needs the same exact product but often a large group of people will like the exact concept or style of the product. By offering multiple variations you can appeal to a larger market and increase you chances of sales. Some of the common examples you see of variable products include:
Different sizes in clothing or products
Diffirent color options
Standard, advanced, or premium editions
Material type differences
Different additional features
And many others
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